Logo & Brand Design
Logo Design & Brand Identity for South African Small Businesses
A logo is the shortest sentence you'll ever write about your business. We design clean, memorable logos and lightweight brand systems for South African SMBs — no AI slop, no template swaps, no 'concept revisions' chaos.
3 distinct concepts
Three genuinely different directions, not three colour swaps.
All formats
SVG, PNG (transparent), PDF, JPG — light and dark variants.
Brand basics
Colour palette, typography, and one-page brand guide.
Print-ready
Business cards, invoice headers, social profile assets.
What you get with an OxY Sites logo design project
- 30-minute discovery brief covering brand personality, competitors, and must-haves
- Three unique logo concepts (not variations of one idea)
- Two rounds of revisions on your chosen concept
- Final files: SVG, PNG, PDF, JPG (light + dark backgrounds)
- One-page brand guide (colours, fonts, spacing, do's & don'ts)
- Social media profile and cover images (Facebook, Instagram, LinkedIn, WhatsApp Business)
- Optional: business card, letterhead, invoice template, email signature
Why bundle logo design with your website build
Ordering your logo and website from the same team means your brand system, colour tokens, typography, and imagery are consistent everywhere — from your Google Business Profile photo to your invoice. Bundle discount is 30% off the logo package when booked with any OxY Sites web design project.
Our step-by-step process
- 1
Discovery brief (30 min)
Brand personality, target customers, competitors, must-haves and 'never do this' notes.
- 2
Moodboard and direction
Visual references and 2-3 stylistic directions before any logo pixels are drawn.
- 3
Three concepts
Three genuinely distinct directions — not three colour swaps of the same idea.
- 4
Revisions
Two rounds of revisions on your chosen concept: refinement, not restarts.
- 5
Colour and typography
Full palette with hex, RGB, CMYK values plus a typography system.
- 6
Brand guide
One-page brand guide covering usage rules, spacing, do's and don'ts.
- 7
Delivery and print prep
Final files in every format, plus optional print-ready business cards and social kits.
Pricing guide (South Africa, ZAR)
Logo only
R1 500
Logo mark and wordmark with basic file formats.
- 3 concepts
- 2 revision rounds
- SVG, PNG, PDF, JPG
- Light + dark variants
Logo + brand basics
R3 500
Everything in Logo only plus a brand system.
- Colour palette (hex, RGB, CMYK)
- Typography system
- One-page brand guide
- Social profile + cover images
Full identity package
R6 500
Complete brand identity ready to print and post.
- Everything in brand basics
- Business card design
- Letterhead + invoice template
- Email signature + full social kit
Bundle with a website build for 30% off any logo package. All commercial rights transferred on final payment.
Frequently Asked Questions
How much does a professional logo cost in South Africa?
Logo only from R1 500. Logo + brand basics + social assets: R3 500. Full identity package (logo, brand guide, print collateral, social kit): R6 500. Bundled with any OxY Sites website build: 30% off.
How long does logo design take?
5-10 working days from signed brief to final files, depending on how quickly you feed back on the three initial concepts and one round of revisions.
Do you do rebrands or logo refreshes?
Yes — for established SA businesses that need a refresh. We audit the current brand equity, keep what customers recognise, and propose an evolution rather than a full rip-and-replace.
What file formats do I get?
Full package includes SVG (infinite scaling for web and print), PNG with transparent background (light and dark variants), PDF (for print), and JPG. You also get the working Figma / Illustrator file.
Do I own the logo commercially?
Yes, you own the full commercial rights to your final logo. We keep the working files for a year in case you need edits, and hand them over on request.
Do you design business cards, letterheads and social kits?
Yes — included in the R3 500 and R6 500 packages. Print-ready CMYK files plus social profile and cover images for Facebook, Instagram, LinkedIn and WhatsApp Business.
Will you use AI to generate my logo?
No. Every concept is designed by hand. AI-generated logos have inconsistent line weights, fail at small sizes, and often accidentally copy existing marks — a legal risk we won't expose you to.