Website Copywriting
Website Copywriting That Ranks & Converts (South Africa)
SEO-focused copywriting for South African websites — landing pages, homepage rewrites, service pages, blog articles and email sequences. Written by humans, edited for search intent, and specific enough to actually sound like your business.
SEO + conversion
Ranks on Google and moves visitors to action.
Human-edited
AI is a tool, not a shortcut. Every line is edited.
Specific to you
We interview your team so the copy sounds like you.
Includes metadata
Titles, meta descriptions and alt text ready to ship.
What we write
- Homepage and service pages
- Landing pages for Google Ads and Meta Ads
- Suburb and location pages for local SEO
- SEO blog articles (1 200 – 2 500 words)
- Email sequences (welcome, nurture, sales, abandoned cart)
- Google Ads RSAs and Meta ad copy
- Product descriptions for e-commerce
- Case studies and testimonial features
Why generic AI copy hurts your rankings
Google's Helpful Content system explicitly deranks pages that read like they were written for search engines rather than humans, and pages that lack originality. AI-only copy shares patterns across thousands of sites — Google can spot it, so can your customers. We use AI for research and first drafts, then rewrite for specificity: real prices, real suburbs, real customer quotes.
Our step-by-step process
- 1
Strategy brief
Who are you writing to, what do they already believe, what do you need them to do, and what proof do we have?
- 2
Keyword & intent research
For every page: primary keyword, secondary keywords, search intent, and top-ranking competitors to beat on depth.
- 3
Interviews (optional)
Recorded calls with founders, sales staff or happy customers to pull real quotes, specifics and proof.
- 4
Outline & approval
Structured outline (H1, H2s, bullets, proof, CTA) signed off before we write a single sentence.
- 5
First draft
Draft delivered in Google Docs with keyword targeting, internal links and CTA suggestions.
- 6
Two revision rounds
Voice, length, tone and specificity — we tighten based on your feedback.
- 7
Handover
Final copy plus SEO metadata (title, meta description, alt text suggestions) ready for the developer or your CMS.
Pricing guide (South Africa, ZAR)
Per page
R1 200 – R3 500
Single landing page, service page or homepage section.
- Keyword research
- 1 outline round
- 2 revision rounds
- SEO metadata
Full-site rewrite
R8 500 – R18 000
5-8 page website rewrite for a launch or relaunch.
- Voice & positioning work
- Team interviews (2)
- All pages + metadata
- Homepage strategy
Content retainer
R4 500 – R9 500 / month
Ongoing SEO blog + email content.
- 2-4 SEO articles / month
- 1 email sequence
- Content calendar
- Monthly performance report
Discounts when bundled with a website build or SEO retainer. Ex VAT.
Frequently Asked Questions
How much does website copywriting cost in South Africa?
Per-page from R1 200 for a short landing page to R3 500 for a research-heavy pillar page. Full-site rewrites (5-8 pages) from R8 500. Monthly retainers with blog + email content from R4 500.
Do you use AI to write the copy?
AI is a research and drafting tool, not a shortcut. Every piece we ship is edited by a human, fact-checked against your brief and rewritten for your brand voice. Pure AI slop ranks poorly and reads like everyone else's site.
How long does a copy project take?
Landing page: 3-5 working days from brief. Full-site rewrite: 2-3 weeks. Blog articles: 5-7 working days per piece from a signed outline.
Do you write for SEO or for humans?
Both — because Google now ranks pages that humans actually read and share. Every page is optimised for a target keyword cluster while staying readable, honest and specific to your business.
Can you interview our team or customers?
Yes — 30-minute recorded interviews with founders, sales staff or customers on the R6 500+ tier. This is where the real differentiation and specificity comes from.
Do you write emails and ad copy too?
Yes — email sequences (welcome, nurture, sales), Google Ads RSAs and Meta ad copy. Bundled with our Digital Marketing retainer or priced per project.