Social Media Marketing
Social Media Marketing for South African Small Businesses
Content, scheduling and community management for Instagram, Facebook, TikTok and LinkedIn — built to build brand and generate DMs, not just likes. Made for South African SMBs that don't have time to post daily.
2 platforms done well
Focused effort beats scattergun posting on five.
Content we create
Graphics, captions, hashtags and short-form video edits.
You approve first
Monthly content calendar signed off before anything posts.
Lead-focused
DM inquiries and website clicks tracked, not vanity likes.
What our social media management includes
- Platform audit and competitor benchmarking
- Content pillars and monthly calendar
- Graphic design (posts, carousels, stories)
- Short-form video editing (Reels, TikToks) from your raw footage
- Caption writing with hashtag research
- Scheduling via Meta Business Suite and Buffer
- Community management (DMs and comments)
- Monthly reporting with engagement, reach and DM-to-lead numbers
Organic social vs paid social
Organic content builds brand, trust and inbound DMs over 3-6 months. Paid social (Meta Ads and TikTok Ads) generates leads and sales this week. Most SA SMBs need both: organic to look credible when a prospect stalks your profile before buying, paid to actually drive that stalking in the first place.
Our step-by-step process
- 1
Platform & audience audit
Which platforms your customers actually use, competitor teardown, and a realistic goal (leads, brand, community, sales).
- 2
Content pillars & calendar
3-5 content pillars that fit your brand, mapped to a monthly calendar with posting cadence and formats.
- 3
Content production
Graphics, captions, hashtag research and short-form video edits from your raw footage.
- 4
Scheduling & posting
Scheduled via Meta Business Suite and Buffer. You approve the whole calendar before it goes live.
- 5
Community management
Replies to comments and DMs within business hours, escalating urgent leads to you immediately.
- 6
Monthly report
Reach, engagement, follower growth, DM-to-lead conversion and what we're changing next month.
Pricing guide (South Africa, ZAR)
Starter Social
R3 500 / month
One platform, 8-12 posts, DIY community management.
- 1 platform
- 8-12 posts / month
- Graphics + captions
- Monthly report
Growth Social
R6 500 / month
Two platforms with content creation and community management.
- 2 platforms
- 16-20 posts / month
- 4 short-form video edits
- Community management
- Bi-weekly calls
Content Studio
R10 000+ / month
Full content production including UGC and video.
- Everything in Growth
- 8+ short-form videos
- UGC creator briefs
- Paid social management add-on
Paid social ad spend (Meta / TikTok) is billed by the platform directly to you. Ex VAT.
Frequently Asked Questions
Which social platforms should my SA business be on?
Depends on your customers. B2C local services: Facebook + Instagram + TikTok. B2B and professional services: LinkedIn + Instagram. E-commerce: Instagram + TikTok + Facebook. We recommend 2 platforms done well over 5 done badly.
How much does social media management cost in South Africa?
R3 500/month for one platform with 8-12 posts, R6 500/month for two platforms with content creation, R10 000+/month for full content production including short-form video.
Do you create the content or do we provide it?
We create everything — captions, graphics, short-form videos edited from footage you supply, and scheduling. You approve the content calendar monthly before anything posts.
Do you also run paid social ads?
Yes. Meta Ads (Facebook + Instagram), TikTok Ads and LinkedIn Ads are managed as an add-on or as part of the Digital Marketing retainer. Paid social is separate from organic content management.
Can you help us shoot short-form video (Reels, TikToks)?
We don't shoot on-site (yet) but we script, storyboard and edit footage you or your team capture on a phone. Most SA SMBs get better results from authentic phone-shot content than expensive production.
Do you respond to DMs and comments?
Community management (replying to DMs and comments) is included on our R6 500+ tiers. On the Starter tier you handle replies yourself — we flag urgent ones daily.